TowersTimes’ website team were looking to rebrand a section of the website to showcase a revitalised image and to retain its current userbase, aswell as attract new browsers to the offering. TowersStreet was the outcome, a bustling enthusiast and information website dedicated to covering all aspects of the UK’s most popular theme park, Alton Towers (Source: Themed Entertainment Association).
TowersStreet reached out for assistance for a new brand identity, specifically help with the website logo. Within a week, a solid logo concept was developed and presented to the website team and a large panel of the website community. The logo was voted the favourite from the top five submissions, and alas is now found at the top of every TowersStreet webpage.